by Bill Price (Author), David Jaffe (Author), David Jaffe (Author), Bill Price (Author)
In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong-eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the demand. The Best Service Is No Service outlines these seven principles to deliver the best service that ultimately leads to "no service":* Eliminate dumb contacts* Create engaging self-service* Be proactive* Make it easy to contact your company* Own the actions across the company* Listen and act* Deliver great service experiences
Format: Illustrated
Pages: 336
Edition: 1
Publisher: Jossey-Bass
Published: 09 Apr 2008
ISBN 10: 0470189088
ISBN 13: 9780470189085
Price and Jaffe's book is great there really is no excuse for not rising to this challenge. Marketing Week Thursday 17 April 2008
Price and Jaffe's book is great there really is no excuse for not rising to this challenge. Marketing Week Thursday 17 April 2008
David Jaffe is consulting director of Australia's leading customer experience improvement company and helps major corporations improve the service and sales that they deliver.