The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid it

by John Gerzema (Author), Edward Lebar (Author)

• Used

  Hardcover
  2008

  $3.29

  Billions of pounds and millions of jobs depend on companies succeeding in capturing the attention and respect of consumers worldwide. The work of creating a lasting brand in the marketplace is the lifeblood and daily challenge of hundreds of thousands of marketing and branding professionals.