The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

by SarahMaxwell (Author)

• New

  Hardcover
  2008

  $24.86

  Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives.