Career Distinction: Stand Out by Building Your Brand

Career Distinction: Stand Out by Building Your Brand

by William Arruda (Author), Kirsten Dixson (Author)

Synopsis

Praise for Career Distinction

Hands down, this book is the bible on branding for your career!
-- Susan Britton Whitcomb, author of Job Search Magic

As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker.
-- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute

Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition.
-- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

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More Information

Format: Illustrated
Pages: 224
Edition: 1
Publisher: Wiley
Published: 12 Jun 2007

ISBN 10: 0470128186
ISBN 13: 9780470128183

Author Bio
William Arruda dubbed the Personal Branding Guru by media and clients alike combined his international branding expertise with his passion for people to found Reach, the world's first human branding consultancy. A sought-after global spokesperson on personal branding, he counts many of the Fortune 100 companies as clients. He has appeared on the BBC, Discovery Channel, Fox News Live, and in Time magazine.

Kirsten Dixson is a career management consultant who is an authority on building credible online identities for career success. She founded Brandego (R) and is a partner in Reach, where she established an online identity training program for personal brand strategists. She delivers keynote speeches and serves as a media resource on career technology topics.