Marketing Automation: Practical Steps to More Effective Direct Marketing (Wiley and SAS Business Series)

Marketing Automation: Practical Steps to More Effective Direct Marketing (Wiley and SAS Business Series)

by JeffLeSueur (Author)

Synopsis

In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before.

$39.77

Quantity

20+ in stock

More Information

Format: Hardcover
Pages: 368
Publisher: John Wiley & Sons
Published: 11 Sep 2007

ISBN 10: 047012542X
ISBN 13: 9780470125427