by JeffLeSueur (Author)
In today's market, it takes more than good products and services to succeed. Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before.
Format: Hardcover
Pages: 368
Publisher: John Wiley & Sons
Published: 11 Sep 2007
ISBN 10: 047012542X
ISBN 13: 9780470125427