The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

by David Meerman Scott (Author)

Synopsis

For marketers, "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

$3.60

Save:$16.00 (82%)

Quantity

1 in stock

More Information

Format: Hardcover
Pages: 304
Edition: First Printing
Publisher: John Wiley & Sons
Published: 12 Jun 2007

ISBN 10: 0470113456
ISBN 13: 9780470113455

Media Reviews
This excellent look at the basics of new millennial marketing should find use in the hands of any serious PR professional making the transition. (Publishers Weekly, December 31, 2007) a valuable source of inspiration (Brand Strategy, November 2007) ...is useful if you would like to learn more about new formats such as RSS, vodcasts and viral marketing. (Gulf Business, Vol. 12/ Issue 7)
Author Bio
David Meerman Scott is an award-winning online thought leadership strategist. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide. He has presented at industry conferences and events in more than twenty countries on four continents.