Data Analysis Using SQL and Excel

Data Analysis Using SQL and Excel

by Gordon S . Linoff (Author)

Synopsis

Useful business analysis requires you to effectively transform data into actionable information. This book helps you use SQL and Excel to extract business information from relational databases and use that data to define business dimensions, store transactions about customers, produce results, and more. Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what the results should look like.

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More Information

Format: Paperback
Pages: 645
Edition: Pap/Dig
Publisher: John Wiley & Sons
Published: 16 Oct 2007

ISBN 10: 0470099518
ISBN 13: 9780470099513

Author Bio
GORDON S. LINOFF is a cofounder of Data Miners, Inc., a consultancy specializing in data mining. He is the coauthor of the bestselling Data Mining Techniques , Second Edition, and Mastering Data Mining (both from Wiley). He has more than a decade of experience applying data mining techniques to business problems in marketing and customer relationship management.