by Martin Evans (Author), Gordon Foxall (Author), Ahmad Jamal (Author)
Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.
Format: Paperback
Pages: 422
Publisher: John Wiley & Sons
Published: 24 Feb 2006
ISBN 10: 0470093528
ISBN 13: 9780470093528