Services Marketing Management: A Strategic Perspective

by Mark Gabbott (Author), HansKasper (Author), PietvanHelsdingen (Author)

• New

  Paperback
  2006

  $63.16

  In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.