by Leslie P. Willcocks (Author), David Finnegan (Author)
Customer Relationship Management (CRM) includes the methodologies, technology and capabilities that help an enterprise manage customer relationships. The general purpose of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures.
Format: Illustrated
Pages: 346
Edition: 1
Publisher: John Wiley & Sons
Published: 26 Apr 2007
ISBN 10: 0470065265
ISBN 13: 9780470065266