Implementing CRM: From Technology to Knowledge (John Wiley Series in Information Systems)

Implementing CRM: From Technology to Knowledge (John Wiley Series in Information Systems)

by Leslie P. Willcocks (Author), David Finnegan (Author)

Synopsis

Customer Relationship Management (CRM) includes the methodologies, technology and capabilities that help an enterprise manage customer relationships. The general purpose of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures.

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More Information

Format: Illustrated
Pages: 346
Edition: 1
Publisher: John Wiley & Sons
Published: 26 Apr 2007

ISBN 10: 0470065265
ISBN 13: 9780470065266