Implementing CRM: From Technology to Knowledge (John Wiley Series in Information Systems)

by Leslie P. Willcocks (Author), David Finnegan (Author)

• Used

  Illustrated
  2007

  $67.59

  Customer Relationship Management (CRM) includes the methodologies, technology and capabilities that help an enterprise manage customer relationships. The general purpose of CRM is to enable organizations to better manage their customers through the introduction of reliable systems, processes and procedures.