In Search of a New Logic for Marketing: Foundations of Contemporary Theory

by Christian Gronroos (Author)

• New

  Paperback
  2007

  $60.56

  The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years.