by Lynette Ryals (Author)
This book is a response to a need in the market place in the fast-growing field of customer profitability analysis and the profitable management of customer relationships. It combines innovative approaches to calculating the value of customers, with the management strategies necessary to make and keep customers profitable.
Format: Hardcover
Pages: 384
Publisher: John Wiley & Sons
Published: 27 Nov 2008
ISBN 10: 0470060638
ISBN 13: 9780470060636
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