Watch This: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume

by Bernice Kanner (Author), David Verklin (Author)

• Used

  Hardcover
  2007

  $6.15

  A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications.

• New

  Hardcover
  2007

  $20.38

  A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications.