The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

by JoePlummer (Author), SteveRappaport (Author), TaddyHall (Author), RobertBarocci (Author)

• Used

  Hardcover
  2007

  $3.29

  Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.

• New

  Hardcover
  2007

  $28.84

  Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.