Marketing Your Retail Store in the Internet Age

Marketing Your Retail Store in the Internet Age

by Bob Negen (Author), Susan Negen (Author)

Synopsis

This practical guide gives specialty retail store owners a proven system for marketing their stores, allowing them to take on the dominant big box stores and Internet merchants. Filled with fresh and innovative ways to reach customers, it also shows owners how to create a great in-store experience and parlay any sale into a long-term relationship.

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More Information

Format: Illustrated
Pages: 256
Edition: 1
Publisher: Wiley
Published: 05 Jan 2007

ISBN 10: 0470043938
ISBN 13: 9780470043936