by Bob Negen (Author), Susan Negen (Author)
This practical guide gives specialty retail store owners a proven system for marketing their stores, allowing them to take on the dominant big box stores and Internet merchants. Filled with fresh and innovative ways to reach customers, it also shows owners how to create a great in-store experience and parlay any sale into a long-term relationship.
Format: Illustrated
Pages: 256
Edition: 1
Publisher: Wiley
Published: 05 Jan 2007
ISBN 10: 0470043938
ISBN 13: 9780470043936