Strategic Market Relationships: From Strategy to Implementation

by Bill Donaldson (Author), TomO'Toole (Author)

• New

  Paperback
  2007

  $58.73

  At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. --Ian Wilkinson, University of New South Wales, Australia This book is very clear and well structured and the illustrations will really help readers to understand this area.