Return on Ideas: A Practical Guide to Making Innovation Pay

by David Nichols (Author)

• Used

  Hardcover
  2007

  $4.64

  Delivering innovation has become the number-one item on the marketing director's agenda. Innovation is no longer an occasional extra, but something demanded by retailers, shareholders, and, above all, consumers. Yet, many of today's marketers never move beyond making flavor changes, just to keep the brand alive.

• New

  Hardcover
  2007

  $32.12

  Delivering innovation has become the number-one item on the marketing director's agenda. Innovation is no longer an occasional extra, but something demanded by retailers, shareholders, and, above all, consumers. Yet, many of today's marketers never move beyond making flavor changes, just to keep the brand alive.