Rethinking Marketing: Developing a New Understanding of Markets

Rethinking Marketing: Developing a New Understanding of Markets

by Debbie Harrison (Author), Debbie Harrison (Author), Alexandra Waluszwski (Author), Hakan Hakansson (Author)

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Format: Illustrated
Pages: 294
Edition: 1
Publisher: Wiley
Published: 16 Jul 2004

ISBN 10: 0470021470
ISBN 13: 9780470021477