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Customer Intelligence: From Data to Dialogue

Customer Intelligence: From Data to Dialogue

by SeanKelly (Author)

  • Used

    Hardcover 2005

    $3.25

  • New

    Hardcover 2005

    $62.91
Synopsis

Developed from the authors' experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the age of information has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

$3.25

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Quantity

2 in stock

More Information

Format: Hardcover
 Pages: 280
 Edition: 1
 Publisher: John Wiley & Sons
Published: 27 Dec 2005
ISBN 10: 0470018585
ISBN 13: 9780470018583

Media Reviews
Kelly's elegant, jargon-free and compelling arguments make the work read like a whodunnit... (Journal of Direct, Data and Digital Marketing Practice, March 2006) ...this book is indispensable (The Marketer, April 2006) it should still prove equally inspiring [as his previous book, Data Warehousing] (Information Age, April 2006) ...succeeds in crystallising a radical change in marketing... (Journal of Direct Data & Digital Marketing Practise, June 2006)
Author Bio
Sean Kelly is an author, lecturer, software engineer and international business consultant who has founded a number of separate businesses in the field of customer intelligence and information exploitation. Sean was formerly head of the European business intelligence division of Sybase Inc. and was a founder of the prestigious Data Warehouse network. His groundbreaking book Data Warehousing: The route to mass customization, published by Wiley in the early 1990s, was a major influence on the tide of business intelligence investment that occurred in the following decade. Sean is now involved in a new enterprise, based in Ireland, that is devoted to customer segmentation and profiling solutions.