Mobile Media and Applications - From Concept to Cash: Successful Service Creation and Launch

Mobile Media and Applications - From Concept to Cash: Successful Service Creation and Launch

by Andy Johnston (Author), Daniel Freeman (Author), Christoffer Andersson (Author), Andy Johnston (Author), Staffan Ljung (Author), Ian James (Author), Daniel Freeman (Author)

Synopsis

Based on the editors' combined experience with working within distinguished telecoms companies, Mobile Media and Applications, From Concepts to Cash illustrates how to address the challenges of consumer marketing, technology strategy, and delivery tactics from a pragmatic 'how they did it' approach, rather than a theoretical 'how to do it'.

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More Information

Format: Illustrated
Pages: 336
Edition: 1
Publisher: Wiley
Published: 18 Nov 2005

ISBN 10: 0470017473
ISBN 13: 9780470017470