by JohnWalsh (Author), Jean-PierreJeannet (Author), JacquesHorovitz (Author), KamranKashani (Author), SeanMeehan (Author), Dominique Turpin (Author), Adrian Ryans (Author)
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.
Format: Paperback
Pages: 324
Publisher: John Wiley & Sons
Published: 08 Apr 2005
ISBN 10: 0470011467
ISBN 13: 9780470011461