Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series)

Beyond Traditional Marketing: Innovations in Marketing Practice (IMD Executive Development Series)

by JohnWalsh (Author), Jean-PierreJeannet (Author), JacquesHorovitz (Author), KamranKashani (Author), SeanMeehan (Author), Dominique Turpin (Author), Adrian Ryans (Author)

Synopsis

This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.

$51.10

Quantity

20+ in stock

More Information

Format: Paperback
Pages: 324
Publisher: John Wiley & Sons
Published: 08 Apr 2005

ISBN 10: 0470011467
ISBN 13: 9780470011461