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Where Value Hides: A New Way to Uncover Profitable Growth for Your Business

Where Value Hides: A New Way to Uncover Profitable Growth for Your Business

by StuartE.Jackson (Author)

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    Illustrated 2006

    $3.31

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    Illustrated 2006

    $32.90
Synopsis

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company's true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real--life examples to explain how to use SMP to directly and positively impact corporate health and profits.

$3.31

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1 in stock

More Information

Format: Illustrated
 Pages: 288
 Edition: 1
 Publisher: Wiley
Published: 08 Dec 2006
ISBN 10: 0470009209
ISBN 13: 9780470009208

Media Reviews
What I like about Mr Jacksona s SMP analysis is that it promises to liberate managers from the inherited and still often unchallenged idea that bigger is always better as far as market share is concerned. This thinking goes back at least four decades -- when ICI ruled the world and when Bruce Hendersona s Boston Consulting Group introduced its experience curve to a world of grateful clients. (Financial Times, Tuesday, December 12, 2006) When a business does not perform as well as hoped, how do you decide whether ita s an operational problem or a more fundamental problem with how your company is positioned against competitors? When you are required to look for new sources of growth each year, how do know which opportunities truly build on your existing competitive strengths versus taking you into new business areas where your existing capabilities no longer apply? Mr. Jackson offers a new approach, strategic market positioning, to answering these tough strategic questions.(Journal of Business Strategy, January issue) Jackson shows how you can draw on SMP [Strategic Market Position] to create clarity around essential business decisions with confidence... His writing style is readable, yet weighty and gives valuable insights into improving strategy and creating frameworks for growth. If you want to understand what really drives corporate value you could do worse than read this. (European CEO, Wednesday, January 31, 2007)
Author Bio
STUART E. JACKSON is a senior partner withL.E.K. Consulting, a global management con-sulting company, and is the supervisor of their Chicago office. Recently, he opened the firm's first office in Japan. His clients have included Baxter, General Mills, GE, Yoplait, Shell, OfficeMax, MCA, and many other Fortune 500 companies.