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The Design of Everyday Things

The Design of Everyday Things

by Don Norman (Author)

  • New

    Paperback 2002

    $10.71
Synopsis

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

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More Information

Format: Paperback
 Pages: 288
 Edition: Basic Pbk ed.
 Publisher: Basic Books
Published: 29 Aug 2002
ISBN 10: 0465067107
ISBN 13: 9780465067107

Author Bio
Donald A. Norman is Professor of Computer Science at Northwestern University, a former Apple Fellow, and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.