For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes it

by Mark Pendergrast (Author)

• Used

  Paperback
  2000

  $11.46

  For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company--and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--this is business history at its best: in fact, The Real Thing.

• Used

  Hardcover
  1993

  $3.28

  Mark Pendergrast's history is a microcosm of American enterprise. Invented as a patent medicine with a cocaine kick, Coca-Cola is today 99 percent sugar water, the world's most distributed product, available in over 185 countries, more than the membership of the United Nations. All a far cry from the chance invention of Dr. John Smith Pemberton, a morphine addict in Atlanta, Georgia, just over a century ago.