The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion

New
Hardcover
2010
$19.11

Three celebrated thinkers and business consultants explain the striking implications of our shift from a Push economy to a Pull economy. We live in a world dominated by push. We learn in an educational system that dictates what we need to know, and pushes this knowledge to us for twelve or more years. We work in companies that forecast demand and then push products to the people and places where demand is expected to materialize. We consume in forms that are packaged, programmed, and pushed to us based on our expected tastes. However, according to three renowned intellectuals from the Deloitte Center for the Edge, the foundations of push are crumbling under the weight of global innovation. In a world of increasing risk and opportunity, we need to understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and efficiency. It can turn challenging uncertainty into opportunity, and enable small moves to achieve outsized returns. Drawing on pioneering research, 'Pull' does more than explaining the dynamics of pull. It shows how to apply its principles to unlock and optimize the hidden potential of individuals and organizations, and how to use the power of pull as a force for social change. This book is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces in our economic world.

Synopsis

Three celebrated thinkers and business consultants explain the striking implications of our shift from a Push economy to a Pull economy. We live in a world dominated by push. We learn in an educational system that dictates what we need to know, and pushes this knowledge to us for twelve or more years. We work in companies that forecast demand and then push products to the people and places where demand is expected to materialize. We consume in forms that are packaged, programmed, and pushed to us based on our expected tastes. However, according to three renowned intellectuals from the Deloitte Center for the Edge, the foundations of push are crumbling under the weight of global innovation. In a world of increasing risk and opportunity, we need to understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and efficiency. It can turn challenging uncertainty into opportunity, and enable small moves to achieve outsized returns. Drawing on pioneering research, 'Pull' does more than explaining the dynamics of pull. It shows how to apply its principles to unlock and optimize the hidden potential of individuals and organizations, and how to use the power of pull as a force for social change. This book is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces in our economic world.

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More Information

Format: Hardcover
Pages: 288
Publisher: Basic
Published: 08 Apr 2010
ISBN 10: 0465019358
ISBN 13: 9780465019359

Media Reviews

William Jefferson Clinton, 42nd President of the United States of America
The Power of Pull examines the how question --how can we effectively address our most pressing challenges in a rapidly changing and increasingly interdependent world? In The Power of Pull, John Hagel, John Seely Brown, and Lang Davison highlight fascinating new ways in which passionate thinking, creative solutions, and committed action can--and will--make it possible for us to seize opportunities and remain in step with change.
Newt Gingrich, former Speaker of the U.S. House of Representatives
The Power of Pull will do for our 21st-century information-age institutional leadership what Peter Drucker's The Concept of the Corporation did for industrial-era management. This book begins to create a body of learnable principles that will revolutionize our ability to access and work with knowledge flows.
Eric Schmidt, Chairman and CEO of Google
Hagel, Brown, and Davison have given us a provocative and insightful look at the power of today's knowledge flow. If you want to meet the challenges of working and living in the 21st century, this book should be your guide.
Joichi Ito, CEO of Creative Commons and Internet venture investor
Connecting many important threads through beautiful metaphors and wonderful narratives, the authors provide both a mind-expanding view of how the world is changing and a solid framework and context to approach the future for anyone interested in surviving and enjoying it.
John Naisbitt, author of Megatrends
In times of unprecedented change, we as individuals and institutions can have extraordinary leverage and influence if we marshal the passion, knowledge and resources necessary to achieve great things. The Power of Pull empowers and guides us to make the most of today's enormous possibilities.
Richard Florida, author of The Rise of the Creative Class and The Great Reset
Stop whatever you ar
Mark E. Tucker, Former Group Chief Executive of Prudential plc, Member of the Court of the Bank of England
We live in a global village, where borders are blurred, where all humanity could and should be responsible for the well-being of others. The Power of Pull proposes fresh insights that coalesce into a powerful way forward in this new world. This erudite manual for change is a testament to the creativity and insight of its authors.
Marc Benioff, CEO of Salesforce.com
As social media and enterprise cloud computing continue to exert their democratizing influences, the Power of Pull will become a key principle for success. The individuals who learn how to use these tools most effectively are the ones who will pull their institutions into new heights of rapid innovation, improved performance and significant achievement.
Walter Isaacson, President and CEO, the Aspen Institute, and author of Einstein: His Life and Universe
This brilliant and exciting book shows how to pursue your passions by harnessing the power of networks. Success no longer comes from possessing knowledge; instead, you have to participate with others in creating a flow of knowledge. The power of 'pull'--the ability to draw out people and resources for each endeavor--can transform both individuals and institutions.

Joichi Ito, CEO of Creative Commons and Internet venture investor
Connecting many important threads through beautiful metaphors and wonderful narratives, the authors provide both a mind-expanding view of how the world is changing and a solid framework and context to approach the future for anyone interested in surviving and enjoying it.
John Naisbitt, author of Megatrends
In times of unprecedented change, we as individuals and institutions can have extraordinary leverage and influence if we marshal the passion, knowledge and resources necessary to achieve great things. The Power of Pull empowers and guides us to make the most of today's enormous possibilities.
Richard Florida, author of The Rise of the Creative Class and The Great Reset
Stop whatever you are doing and read this amazing book. The authors totally nail it. Digging beneath the surface of stuff that distracts us on a daily basis, they unpack the deep forces that really truly matter and provide a guidebook each of us can use to unleash passion, transform how and why we work, and restore destiny and dignity to our lives.

Hasso Plattner, Founder and Chairman of SAP Supervisory Board
This is a seminal work that explores the personal and professional implications of a powerful convergence of technologies, ranging from in memory databases for speed, massive parallel processing in the cloud, access via telephone for anything, anytime, everywhere. We are just beginning to understand what this means for us. The authors help us to understand where and how pull will change our lives and our work given the new digital infrastructures re-shaping our landscape. It offers us a roadmap that we neglect at our peril.
John Doerr, Partner at Kleiner Perkins Caufield & Byers venture capital
The Power of Pull is a powerful new meme for navigating and networking in the 21st century.
Harvard Business Review
In a ferociously dynamic world, what happens if we can't plan but can only adapt? We must move, say the authors, from push to pull. At the center of the pull strategy is an individual (not a corporation) who has access to knowledge flows, takes advantage of porous boundaries and serendipitous interactions, and occupies new creative spaces to achieve a novel order of performance. I know. It's a complex model with several moving parts. But it makes for an exhilarating read as the authors sublimely reinvent the world of enterprise.

William Jefferson Clinton, 42nd President of the United States of America
The Power of Pull examines the how question --how can we effectively address our most pressing challenges in a rapidly changing and increasingly interdependent world? In The Power of Pull, John Hagel, John Seely Brown, and Lang Davison highlight fascinating new ways in which passionate thinking, creative solutions, and committed action can--and will--make it possible for us to seize opportunities and remain in step with change.
Newt Gingrich, former Speaker of the U.S. House of Representatives
The Power of Pull will do for our 21st-century information-age institutional leadership what Peter Drucker's The Concept of the Corporation did for industrial-era management. This book begins to create a body of learnable principles that will revolutionize our ability to access and work with knowledge flows.
Eric Schmidt, Chairman and CEO of Google
Hagel, Brown, and Davison have given us a provocative and insightful look at the power of today's knowledge flow. If you want to meet the challenges of working and living in the 21st century, this book should be your guide.

Author Bio

John Hagel III is the co-chairman of the Deloitte Center for the Edge, which conducts original research into emerging opportunities at the intersection of business and technology.John is the author of a series of best-selling business books, including Net Worth, Out of the Box and The Only Sustainable Edge. He lives in Burlingame, California. John Seely Brown is the independent co-chairman of the Deloitte Center for the Edge. He lives in Palo Alto, California. Lang Davison is executive director of the Deloitte Center for the Edge. Previously Lang was editor-in-chief of McKinsey & Company's flagship publication, The McKinsey Quarterly. He was also the collaborating writer for the best-selling and critically acclaimed books Net Gain and Net Worth, both authored by John Hagel. He lives in San Rafael, California.