by Michael Schudson (Author)
A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact.
Format: Paperback
Pages: 312
Edition: Reprint
Publisher: Basic Books
Published: 13 Aug 1986
ISBN 10: 0465000800
ISBN 13: 9780465000807