Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society

Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society

by Michael Schudson (Author)

Synopsis

A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in advertising's social impact.

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More Information

Format: Paperback
Pages: 312
Edition: Reprint
Publisher: Basic Books
Published: 13 Aug 1986

ISBN 10: 0465000800
ISBN 13: 9780465000807