The authors of MaxiMarketing offer the first comprehensive look at the concepts, tools, and techniques that today's most innovative companies are using to tap new markets with high-tech, highly individualized targeting. Includes dozens of practical examples.
Format: Paperback
Pages: 352
Edition: Reprint
Publisher: G P Putnam's Sons
Published: 28 Nov 1991
ISBN 10: 0452267498
ISBN 13: 9780452267497
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