The 5 Paths to Persuasion: The Art of Selling Your Message

by RobertB.Miller (Author), Alden M . Hayashi (Author), Gary A . Williams (Author)

• Used

  Hardcover
  2005

  $3.36

  It doesn't matter how smart your idea is, if you aren't in sync with the decision maker's mindset, you are bound to fail. That's the message of THE 5 PATHS TO PERSUASION. This revolutionary new book shows how one can project key decision makers into one of five basic categories - Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once you know which category the decision maker falls into, you can quickly determine which is the best pathway to follow when making your presentation.