by David Stromberg (Editor), David Stromberg (Editor), Joel Waldfogel (Editor), Simon P. Anderson (Editor)
Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics.
Format: Illustrated
Pages: 256
Edition: Illustrated
Publisher: North Holland
Published: 03 Dec 2015
ISBN 10: 0444636854
ISBN 13: 9780444636850
Book Overview: This book surveys and analyzes recent research regarding the theories, evidence, and regulatory policy at work in media industries and their economic impacts