Understanding Industry Now

by Sir John Harvey-Jones (Foreword), Rosemarie Stefanou (Author)

• Used

  Paperback
  1994

  $4.30

• Used

  Paperback
  1994

  $4.15

  Providing an overview of industry and commerce in society, this work is designed for 16 to 19-year-old students and is suitable for a wide range of courses, including A Level Business Studies and Advanced Business GNVQ. Every key business function is covered - marketing, design, finance, prodection and management, with a final chapter on small businesses. Case studies accompany every chapter and include Cadburys, Sony, Levis and The Body Shop.