Advertising Made Simple (Made Simple Books)

by Frank Jefkins (Author)

• Used

  Paperback
  1982

  $26.73

• Used

  Paperback
  1992

  $7.04

  The new edition has been substantially rewritten to take account of the considerable changes in the advertising industry over the last decade. In particular, the chapters dealing with legislation and media issues are now fully up-tp-date, and there is a new section of creative advertising, incorporating layout and typography, copywriting, making TV and radio commercials, and the major printing processes.