New and Improved: Story of Mass Marketing in America

by RichardS.Tedlow (Author)

• Used

  Hardcover
  1990

  $116.38

  In this history of mass-marketing, the author argues that the mass market for standardized, brand-name products did not arise naturally, but rather through the competitive struggles of entrepreneurs and corporations. Professor Tedlow demonstrates the way aggressive manufacturers and retailers mastered the market through shrewd franchise agreements and vast wholesaling empires and by latching on to and exploiting social upheavals such as surburbanization, the baby boom or the sexual revolution.