by John Powell (Author), Patrick Quinn (Author)
This book is aimed at those companies who do not have large resources and yet recognize the promotional value inherent in going public in respect of identifying and nailing prospective customers. It explains to ambitious manufacturers and service industries the why, where and when of low-budget exhibiting: the material, the personnel and the venues.
Format: Hardcover
Pages: 180
Publisher: Butterworth-Heinemann Ltd
Published: 15 May 1989
ISBN 10: 0434916161
ISBN 13: 9780434916160