Effective Industrial Selling

by Malcolm McDonald (Author), John Leppard (Author)

• Used

  Paperback
  1988

  $14.46

  This book is designed to help industrial salespeople to improve and develop their selling skills and demonstrates how to sell industrial products more successfully in a competitive marketplace. Based on a self help approach each chapter is backed up with case studies and exercises. Malcolm McDonald is also the author of Marketing Plans, How to Sell a Service and The Marketing Plan: A Practical Guide for Managers .