by Matthew Lynn (Author)
Boeing is the biggest exporter in the US, America's one undisputed industrial champion after years in which the world's richest economy has been imperilled by foreign competition. The company took tremendous risks to conquer the American and then the world market, yet it now faces a new threat from Airbus, the European consortium-built aircraft that defied the pessimists to capture a third of the world's market in the 1980s. This book tells the story of the battle between the two giants and its implications for the balance of global economic power.
Format: Hardcover
Pages: 320
Edition: 1st
Publisher: William Heinemann Ltd
Published: 24 Apr 1995
ISBN 10: 0434439258
ISBN 13: 9780434439256