Behind Media: Advertising Cased

by Catherine Chambers (Author)

• Used

  Hardcover
  2001

  $4.33

  Fact boxes of key figures; Profiles boxes; Technical tips and 'on the job' panels; Technology boxes; Full glossary and index; This new series considers a popular medium and explores how an example of that medium is made, from concept through to finished product. The books give an insight into finance, the key people, procedures and processes, how the product is manufactured, and the public's role in its success.