by Moi Ali (Author)
This book explains what public relations is, who undertakes it, what methods it uses and to what effect. Using real life case studies it shows how PR can be used to benefit society.
Format: Paperback
Pages: 64
Edition: New Ed
Publisher: Heinemann Library
Published: 14 Jul 2006
ISBN 10: 0431098557
ISBN 13: 9780431098555