Social Theory for Public Relations: Key Figures and Concepts (Routledge Communication Series)

by Bettekevan Ruler (Editor), OyvindIhlen (Editor), Magnus Fredrikson (Editor)

• Used

  Paperback
  2009

  $5.82

  Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, and on issues of power, behavior, and language. This book contains chapters each of which is devoted to an individual theorist, providing an overview of that theorist's key concepts and contributions.