Strategic innovation: New Game Strategies for Competitive Advantage

by Allan Afuah (Author)

• New

  Illustrated
  2009

  $73.03

  In a fast-changing business environment, those firms that want to remain competitive must also be innovative. It often entails changing the rules of the game. This title demonstrates how to create and appropriate value using these 'new game' strategies. It includes quantitative examples of successful strategies, as well as descriptive cases.