Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy

by PaulC.Lubin (Author)

• New

  Hardcover
  2010

  $139.89

  Presents an overview of the importance of conducting different forms of market research to uncover problems in the lending and mortgage markets and how these problems affect the consumers' ability to make optimal credit decisions. This book also outlines the market research methodologies used to measure the consumer experience.