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Social Communication in Advertising: Consumption in the Mediated Marketplace

Social Communication in Advertising: Consumption in the Mediated Marketplace

by WilliamLeiss (Author), SutJhally (Author), StephenKline (Author), JacquelineBotterill (Author)

  • Used

    Paperback 2005

    $4.40

  • Used

    Paperback 1986

    $4.40
Synopsis

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.

The third edition includes:

* discussion of new technologies and issues, from the Internet to globalization

* updated and expanded examples and illustrations

* revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

$4.40

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More Information

Format: Paperback
 Pages: 432
 Edition: 3
 Publisher: Routledge
Published: 28 Sep 2005
ISBN 10: 0415966760
ISBN 13: 9780415966764

Media Reviews

A well thought out and academically robust analysis of advertising as social communication, the most comprehensive synthesis of the smarter writings on advertising to be found, and a great resource book. -- Thomas C. O'Guinn, University of Illinois


The third edition of this classic text offers a magisterial review of the evolving relationship between advertising and society, and a wealth of insights into the relationship between contemporary advertisements, their creators, and consumers. -- Stephanie O'Donohoe, University of Edinburgh, Scotland


Both a magisterial survey and a pioneering study in its own right, the third edition of Social Communication in Advertising brings the story of advertising and its communicative strategies right up to the present. With a range and depth rare in the field, it is essential reading for those interested in critically understanding this most powerful of contemporary cultural institutions. -- Andrew Wernick, Trent University


Social Communication in Advertising is a stimulating, wide-ranging analysis of a key crossroads where culture and commerce meet. -- Joseph Turow, University of Pennsylvania

A solid text to offer in an introductory graduate course or an advanced undergraduate seminar on the social influence of advertising. --Ivy Glennon, University of Illinois at Urbana-Champaign

Author Bio
William Leiss is Professor of Policy Studies at Queen's University. Stephen Kline is Professor of Communication at Simon Fraser University. Sut Jhally is Professor of Communications at the University of Massachusetts, Amherst and founder and executive director of The Media Education Foundation. Jacqueline Botterill is a Lecturer at the University of East London.