Social Communication in Advertising: Consumption in the Mediated Marketplace

by WilliamLeiss (Author), SutJhally (Author), StephenKline (Author), JacquelineBotterill (Author)

• Used

  Paperback
  2005

  $4.38

  Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.

  The third edition includes:

  * discussion of new technologies and issues, from the Internet to globalization

  * updated and expanded examples and illustrations

  * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

• Used

  Paperback
  1991

  $5.88

  Social Communication in Advertising is the first genuinely comprehensive study of advertising in our society and culture. It shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present a well-balanced account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within ad agencies. Their book offers a wide-ranging theory about how advertising connects goods and symbols in the consumer society, and a number of important reflections on the implications of advertising for social issues and social policy.