Branding Cities: Cosmopolitanism, Parochialism, and Social Change: 2 (Routledge Advances in Geography)

by Catherine Kevin (Editor), Stephanie Hemelryk Donald (Editor), Eleonore Kofman (Editor)

• New

  Illustrated
  2008

  $219.20

  Fierce competitiveness between major cities, such as London, Shanghai and Sydney, has led to a pressure to excel as desirable locations for business, cultural activities, highly skilled migrants and tourists. This book shows how cities have engaged with the necessity to brand their image for international consumption and for internal coherence.