Marketing the E-business (Routledge Ebusiness)

by Lisa Harris (Author), Charles Dennis (Author)

New
Hardcover
2008
$217.74

Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

Synopsis

Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.

$217.74

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 368
Edition: 2
Publisher: Routledge
Published: 10 Mar 2008
ISBN 10: 0415965004
ISBN 13: 9780415965002

Marketing the E-business (Routledge Ebusiness)

New

$217.74

Synopsis

$217.74

More Information