by Joseph Turow (Editor), Matthew Mcallister (Editor)
We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? This book addresses these questions.
Format: Illustrated
Pages: 456
Edition: 1
Publisher: Routledge
Published: 29 May 2009
ISBN 10: 041596329X
ISBN 13: 9780415963299
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