by Marc Leverette (Author)
A collection of essays, which argue that HBO, as part of the leading-edge of television, is at the center of television studies' interests in market positioning, style, content, technology, and political economy. It explores the production process itself and the creation of a brand commodity, along with HBO's place as a technological innovator.
Format: Paperback
Pages: 272
Edition: 1
Publisher: Routledge
Published: 10 Apr 2008
ISBN 10: 041596038X
ISBN 13: 9780415960380