Branding New York: How a City in Crisis Was Sold to the World (Cultural Spaces)

by Miriam Greenberg (Author)

• New

  Paperback
  2008

  $48.46

  Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

• New

  Hardcover
  2008

  $173.44

  Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.