Branding New York: How a City in Crisis Was Sold to the World (Cultural Spaces)

New
Hardcover
2008
$171.63

Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

Synopsis

Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.

$171.63

Quantity

5 in stock

More Information

Format: Hardcover
Pages: 344
Edition: 1
Publisher: Routledge
Published: 15 Feb 2008
ISBN 10: 041595441X
ISBN 13: 9780415954419