School Commercialism: From Democratic Ideal to Market Commodity

New
Paperback
2006
$40.69

Commercial activity in schools reflects the consumerist society at large. This book reviews the historical development of this situation and questions whether corporate marketing and profit-making belong in an educational setting. It offers the marketer's and the educationalist's perspectives for evaluation.

Synopsis

Commercial activity in schools reflects the consumerist society at large. This book reviews the historical development of this situation and questions whether corporate marketing and profit-making belong in an educational setting. It offers the marketer's and the educationalist's perspectives for evaluation.

$40.69

Quantity

5 in stock

More Information

Format: Paperback
Pages: 192
Edition: New edition
Publisher: Routledge
Published: 23 Feb 2006
ISBN 10: 0415951321
ISBN 13: 9780415951326