Inarticulate Longings:

Inarticulate Longings: "Ladies' Home Journal", Gender, and the Promises of Consumer Culture

by JenniferScanlon (Author)

Synopsis

Inarticulate Longings explores the contradictions of a social agenda for women that promoted both traditional roles and the promises of a growing consumer culture by examining the advertising industry in the early 20th century.

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More Information

Format: Paperback
Pages: 224
Edition: 1
Publisher: Routledge
Published: 26 Oct 1995

ISBN 10: 0415911575
ISBN 13: 9780415911573

Media Reviews
Combining attention to textual complexities and contradictions with a clear analyticl and critical voice, Scanlon succedds in showing how mass culture can be both pow erful and pleasurable. This is a significant accomplishment.
Author Bio
Jennifer Scanlon is William R. Kenan Professor of the Humanities in Gender and Women's Studies at Bowdoin College.