Marketing Methods to Improve Company Strategy: Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach

by Marcos Fava Neves (Author), Luciano Thomee Castro (Author), Matheus Alberto Consoli (Author)

• New

  Paperback
  2010

  $53.01

  Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.